by Judy Sylvia
Feed your mind with a consistently positive diet…buy uplifting, motivational and educational CDs for your drive time…create a University on Wheels. Download free podcasts of favorite leaders and speakers. Also, go on a TV News diet…consume less news on a daily basis. Most of it is negative, sensational, and meant to prey off your fears. Stay positive.
KEEP AND EXPAND WHAT YOU HAVE
Visit with the Top 20% of your clients this month to see how they are doing, how you could better serve them, what their goals are, and what other unmet service needs they may have. Focus on client retention and expansion.
MAINTAIN A MARKETING MINDSET
Never forget the business you are really in…the business of MARKETING. Don’t think like a technician, think and act like a marketer. If you are going to be an expert in anything, make it marketing. Marketing should be the highest priority for any owner and business. It’s your lifeblood and it’s simply educating others on why it’s in their best interest to do or continue to do business with you. Make your marketing an on-going, systematic, educational process.
REMEMBER IT’S A CONTACT SPORT
Business is all about building trust and establishing relationships. You can’t fully achieve that dynamic without sufficient marketing and face-to-face interaction. Consider focusing 60% of your time on marketing, sales and promotion; 35% on client fulfillment; and only 5% on administration. Get out of the office and go see your clients, prospects and referral sources. Set a goal to meet with 10 people a week. Go make contact!
FACE YOUR MENTAL DEMONS
Be totally honest with yourself and determine the Top 3 Limiting Beliefs/Excuses holding you back from greater success, happiness and fulfillment …and then share those with someone (coach, peer, partner, etc.) to help you slay them. To achieve your desired outcomes, you must first win the inner game (proper mindset, supporting daily thoughts, empowering beliefs, positive stories, etc.). You must conquer self and conquer your mental demons.
BELIEVE TO ACHIEVE
Believe in yourself as a worthy person and business owner. Believe in the service you provide your clients and the actual benefits they receive doing business with you.
WALK THE TALK
Take time to slow down, face reality, and reflect. Is your walk matching your talk? If you say your number one priority is customer service, how often are you talking with your customers? If it's employee retention, what are you doing to ensure they have all the tools and training to be effective and happy employees. Don't just talk it, walk it!
ADD MORE ACCOUNTABILITY
Put more accountability in your life and business…Surround yourself with a few highly positive influencers who will challenge you and keep you accountable. They will not allow you to make excuses or succumb to your limiting beliefs.
GET SALES HELP
Nothing happens until someone sells something! Improve this vital skill in all levels of your business. Enroll in sales training/coaching to improve your sales confidence, capabilities, sales process metrics, and your overall sales effectiveness. The bottom-line impact on your business can be immense.
OWN YOUR RESULTS
Take full responsibility for ALL your results…no excuses or blaming. Own your results so you don’t give your power away to others or to circumstances, chose to be a victor, not a victim.
May you prosper greatly!